Bridgestone Tires the world 2nd largest tires and rubber company recently launched a multimedia information resource for tire safety and user awareness. The website features UK motor expert Tony Jardine, in which he illustrated basic understanding of tires safety measures and precautions involved in maintaining tires (www.tyresafety.eu)
The concept of website is to based on necessity of tires pressure, tread depth and tires damage/irregular wear. It is the latest marketing innovation of Bridgestone Tires over Tire Safety Campaign to conduct more than 50,000 tires safety check-up every year in Europe. Usually users go and grab the big brand tires and not much aware about its safety and usage, however the effect of tires makes huge impact in cars performance. If a car user using bridge stone adequate tires and don’t following any of tires basic so the car may consume extra fuel and reduces the life cycle. To ensure better performance of tires Bridgestone development team visualized basic techniques to provide awareness of improved tires efficiency generously.